For someone who doesn't really wear much makeup, I sure post about it a lot. But guys, it's for a good reason: your makeup will make a HUGE difference in your photos! Also, your photographer will do a little happy dance when she sees a gorgeous, glowing face with perfectly accentuated features. Just saying.
A while back, I touched on this subject, along with why I'm seriously begging you NOT to spray tan before your photos. I want to elaborate on the makeup end of it now by explaining why it matters who you select to do your makeup on your big day. At the root of it, I believe it matters because your photos should reflect YOU and your emotions on your wedding day (or engagements, family sessions, whatever the occasion!), and good makeup simply complements those things, while bad makeup absolutely will distract from them.
Let's talk about why the actual makeup artist really, really freaking matters:
Reason numero uno: Your photos should reflect you, i.e., you should recognize yourself when looking at them. YOU are good enough as you are! You are beautiful without creating anything that doesn't exist or altering your features. That being said, the right makeup artist will know how to complement your natural features in a way that is subtle but powerful.
This is multi-faceted: it means she'll know how to correctly match foundation to your true skin color, including undertones, because guess what: some of us are a little pink, others have more yellow, etc. It's important to recognize these things because a mismatched face WILL be obvious in your photos, even if it's just slightly off.
It also means she'll pay attention to the natural shape and size of your features. Not all of us have big eyes capable of supporting a dramatic smokey eye, but a good makeup artist will know how to take the things you love about that Kim K. inspo shot and tailor it to your natural features. And from the photographer's perspective, this is a GREAT thing, because guess what happens when someone tries to do a bold smokey eye when they have naturally smaller eyes? Their eyes disappear into black holes in photos and without fail, they ask if there is any way to make their eyes look better after the fact. Sorry, no. This also means your makeup artist should pay attention to colors that will enhance and flatter your features, rather than following someone else's work on someone else entirely. Some of us simply can't do black eyeliner (hi I'm talking about small eyes a lot because I have them and it took me way too damn long to learn some of this!), but a warm brown will do the trick times ten. It'll make those blue eyes pop without closing them in. Likewise, for those of you with big, beautiful, sultry eyes, for the love of all that is good, rock that bold smokey eye with the black liner!
Short story long, your makeup artist will know how to make the most of your features!
Reason numero dos: Similar to a good makeup artist's ability to understand and enhance your natural features is her desire to understand your own personal style and objective for the look. A good makeup artist will take the time to understand what your everyday style is and what the vibe of the photos is supposed to be to create a look that still suits you, but fits the look to the objective (it's a special occasion, right? Your makeup should be a little "more" than your everyday look!).
This is important because your photos should make sense: you should clearly still be you, and the makeup should complement the overall mood of the day, event, etc. She may ask if you have a mood or inpso board (or maybe she'll ask your planner) to give her an idea of the overall theme: whether its boho, classic, princess - it will help her tailor your makeup to fit nicely with the overall scheme.
Finally, you should be comfortable! If you're not used to wearing heavy makeup and false eyelashes, you might feel overdone or be worrying about your makeup or eyelashes coming off throughout the day (this is me!). Conversely, if you feel more comfortable with more makeup, you may be self-conscious if you're wearing less than what you would on a day-to-day basis. A good makeup artist will strive to understand where you fall on that spectrum to find a happy medium so that you look and feel like the best version of you without worrying about your makeup all day.
Reason numero tres: Finally, who doesn't want glowing skin?? This comes down to ingredients more often than not. The right makeup artist will know that products containing sunscreen (or minerals/ingredients found in sunscreen such as zinc) are a no-no when it comes to photos. Sunscreen, while definitely a YES on a daily basis, is bad for photos because it does it's job: it reflects sunlight and this shows up in your photos as super white, blown-out faces. Your face will be white and lack details, while your super handsome S/O will be all ruggedly natural and it looks goofy, y'all.
Conversely, too much makeup with low-quality ingredients will absorb all the light, making your skin look "muddy," dull, and/or orange. A good makeup artist will use high-quality makeup that may be specifically designed for photos, thus giving you enough coverage to feel like you're putting your best face forward without compromising on that gorgeous, dewy glow in your skin.
Ladies, I hope this has been helpful. If you're looking for a great makeup artist, I HIGHLY recommend both Connie (Meraki Rose Makeup/Hamilton, MT/IG @merakirose_makeup) and Brittnee (Ethereal Hair & Makeup/Bozeman, MT/IG @etherealhairmakeup). As always, I want to be as helpful as possible, so PLEASE, if you have questions, ask away! I'll do my best to answer and if I can't, I'll direct you to someone who can :)